Designing Questionnaires to Maximize Validity and Increase Response Rates

Developing a questionnaire to collect information from students, alumni, employers, internship supervisors and/or other constituents can be a daunting task. This session will provide principles and processes for the development of an effective questionnaire to gather needed data and improve response rates. It will also provide tips on survey design and development. Other topics included are the selection of the response audience, strategies to enhance the number of respondents, methodology for analysis and how the data can be aggregated and reported.