Sustainable program assessment and continuous quality improvement is a human process. Faculty are critical for success as they define student outcomes, assess student learning, evaluate data, design and implement changes, and assess impact. Unfortunately, many programs struggle to maintain sustainable assessment processes because faculty are not involved consistently or systematically. This is hardly surprising as faculty have a myriad of responsibilities, and participation in program assessment is seldom considered for promotion, tenure or annual evaluations. This session will offer key principles and practical tips to help assessment leaders engage faculty within their programs so outcomes-based assessment can drive program improvement and engineering education innovation. Topics we will cover include: Misconceptions faculty have about assessment, reasons assessment processes are unsustainable, practical techniques to engage faculty, key ways to manage program improvement.